Carrera Administración y Marketing I UCV

Administration and Marketing

We are among the top universities for Marketing! At UCV, we offer the perfect combination of creativity, data analysis, and strategic vision to boost brands and build genuine connections.

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Why study Marketing at UCV?

The Marketing Program at UCV stands out for its integration of theory, practice, and digital tools. Our academic approach includes:

Workshops and real-world projects that reflect current market challenges
Business simulation and data analysis for effective decision-making
A strong emphasis on social responsibility and sustainability in marketing strategies
As one of the top universities for marketing, we also offer international agreements and technical English training to strengthen your global profile.

Career Opportunities

Elective Courses

Benefits of Studying at UCV

Market Research and Analysis

Specialized agencies focused on consumer behavior and trend analysis
Consulting firms in qualitative and quantitative insights
Marketing Strategy and Management
Digital marketing and brand management roles in companies and startups
Planning and execution of communication and positioning campaigns
Business Management
Project management in digital transformation initiatives
Consulting in innovation and sustainable business models

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Curriculum

Logical Thinking
Communication Skills
Sustainable Development Goals
Administration
English I

Climate Change and Risk Management
Constitution and Human Rights
Vallejo Lecture
Economics
English II

Creativity and Innovation
Ethical Philosophy
Mathematics for Finance
Statistics and Data Analysis
English III

Scientific Research Methodology
Qualitative Research and Insights
Introduction to Marketing
Consumer Behavior and Neuromarketing
English IV

Quantitative Research
Product and Brand Management
Digital Marketing
Accounting and Finance
English V

Commercial Intelligence and Marketing Metrics
Distribution and Pricing Strategy
Social Media and Content Marketing
Elective Curricular Experience
English VI

Sales Management and Trade Marketing
Communication and Promotion Strategy
Service and Relationship Marketing
Organizational Management and Human Talent
English VII

Strategic Marketing
Business Management and Digital Campaigns
Elective Curricular Experience
Project Management
English VIII

Research Project
Professional Practice I
English IX

Development of the Research Project
Professional Practice II
English X

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Academic Internationalization

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Discover our differentiators

LABSAG

In this workshop, students analyze and make decisions using business simulators in order to identify opportunities and gain competitive advantages for the simulated company.

Postgraduates

Master's in Civil Engineering with a Focus on Construction Business Management

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Job opportunities

At UCV, we connect our students and graduates with the job market, providing them with tools and opportunities through partnerships with companies in various sectors.

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