Universidad Cesar Vallejo
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Business Administration and Marketing Degree

Become a marketing manager or business consultant.

 

Become a marketer and identify the logic of consumers, analyze the direction of brands and dare to propose new business opportunities. This career will train you with a great commercial vision and the ability to lead any business project that crosses your path in order to transform the rational into the emotional.

Curriculum

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1
  • Logical Thinking
  • Communication Skills
  • Sustainable Development Goals
  • Administration
  • English I
2
  • Climate Change and Risk Management
  • Constitution and Human Rights
  • Vallejo Lecture
  • Economics
  • English II
3
  • Creativity and Innovation
  • Philosophy and Ethics
  • Mathematics for Finance
  • Statistics and Data Analysis
  • English III
4
  • Research Methodology
  • Qualitative Research and Insights
  • Introduction to Marketing
  • Consumer Behavior and Neuromarketing
  • English IV
5
  • Quantitative Research
  • Product and Brand Management
  • Digital Marketing
  • Accounting and Finance
  • English V
6
  • Business Intelligence and Marketing Metrics
  • Distribution and Pricing Strategies
  • Social Media and Content Marketing
  • Elective Curriculum Experience
  • English VI
7
  • Sales Management and Trademarketing
  • Communication and Promotion Strategies
  • Services and Relationship Marketing
  • Organizational Management and Human Resources
  • English VII
8
  • Strategic Marketing
  • Business Management and Digital Campaigns
  • Elective Curricular Experience
  • Project Management
  • English VIII
9
  • Research Project
  • Pre-professional Practice
  • Preprofessional Practice I
  • English IX
10
  • Research Project Development
  • Preprofessional Practice II
  • English X

Distinguished Authorities and Teachers

Dante Chávez Abanto I UCV
Dante Chávez Abanto

Dean of the Faculty of Business Sciences

Nelly Melissa Vilca Horna I UCV
Nelly Melissa Vilca Horna

Director of the School of Administration and Marketing

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