Speciality Course Generative AI Applied to Marketing
This course offers practical and detailed training in the management of international trade operations. It is aimed at professionals and entrepreneurs who will learn to use generative AI tools to automate content creation, improve customer experience personalization, optimize advertising campaigns and make data-based decisions. Throughout the course, both the basic concepts and the advanced applications of generative AI in marketing will be addressed, allowing participants to integrate these powerful technologies into their strategies efficiently and effectively. In addition, they will explore real use cases and current tools, preparing them to implement innovative solutions in their professional environment.
Duration5 weeks- 30 hours
Synchronous Schedule7:00 to 9:30 p. m.
FrequencyMonday and Wednesday
Modality 100 % virtual
Platform Educational Zoom and BlackboardATTRIBUTES
To get ahead
Methodology
The course will be developed in virtual mode, through the Trilce and Blackboard platforms. Teaching resources such as reading materials, explanatory videos, practical cases, advice, application exercises, discussion forums, among others, will be used.
Certification
The Directorate of Continuing Education delivers two types of certificates issued by the César Vallejo University.
- Approval, when the participant obtains a rating of 14 to more.
- Attendance, when 80% attend class sessions or obtain a grade of less than 14.
ADMISSION REQUIREMENTS
- Simple copy of the identity document (passport or ID).
NATIONAL TEACHERS
We have a team of national teachers who bring with them a global vision and enriching experiences, providing a quality education that prepares our students to face the challenges of today's world.
We are in the top 10 of the best Peruvian universities in the ranking of the world magazine THE.
We are positioned among the best universities in the country..
*The Continuing Education area reserves the right to make changes to the mesh, rescheduling of courses, specialization programs, diplomas in case it is not covered with the minimum number of participants, teachers according to their availability and schedules.
