Universidad Cesar Vallejo
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Curso de Especialización en Gestión de Negocios Turísticos
 

Specialization Course in

Tourism Business Management

Prepare to lead the evolution of the tourism sector with an innovative, sustainable and digital perspective. Learn to design business models and transformative tourism experiences, apply disruptive technologies and digital tools, and execute marketing and monetization strategies. The course culminates with an applied project, aligned with the challenges of responsible and regenerative tourism.

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Duration35 Hours

21 Synchronous Hours

14 Asynchronous Hours

Start dateComing soon

Frequencysaturdays
Modality 100% virtual
Platform Educational zoom and Moodle

WHO IS IT AIMED AT?

  • Professionals in the tourism sector, who seek to update their planning and management tools.
  • Entrepreneurs and entrepreneurs seeking to develop new tourism business models.
  • Consultants, advisors and public officials who accompany tourism projects and wish to strengthen their capacities.

Agenda

 
 
 
1
Transformation of tourism and new global trends.
 
 
2
Disruptive technologies and tourism futures.
 
 
3
Design of tourism business models.
 
 
4
Design of transformative tourist experiences.
 
 
5
Digital tools for tourism management.
 
 
6
Marketing and digital monetization strategies.
 
 
7
Sustainable tourism, regeneration and responsibility + Final Product.

Exhibitors

 

Victor

Gorga

Partner and director of TOURISTOLOGY – Inmark. He has held management positions at Leo Partners, Golder Tulip Worldwide, Novotec Consultores and Hotel Intercontinental Madrid. Master in Marketing in IDE and Master in Communication from EDICA. Graduate in Information Sciences from the University of San Pablo CEU. Full professor at CEU and UCAM; associate/guest at the Official School of Tourism, Externado de Colombia, School of Hospitality of Galicia and EO.

Jorge Mauricio

Bonilla Rubiano

Country Manager of Touristology in Colombia for the Inmark Group, where he leads tourism planning, sustainability, innovation and territorial development projects with the IDB, UNWTO and the World Bank. Economist and Professional in Finance and International Trade from the Universidad del Rosario, he has a Specialization in Project Evaluation and Development from the same university and a Master's Degree in Travel Journalism from the Autonomous University of Barcelona. He has been a research professor at the Cafam University Foundation and the Externado University of Colombia, and other Universities in Spain.

Don't miss the opportunity to learn from experts who make a difference in your industry.

*Exhibitors subject to availability. UCV+ Executive Development Center reserves the right to change exhibitors, in the event of a fortuitous event or force majeure, ensuring the academic quality of the course.

What are the objectives of the course?

  • 1.Analyze new tourism trends and their impact on demand, traveler profile and sustainable and digital approaches.
  • 2.Explore the use of disruptive technologies applied to tourism and their future projection in the traveler experience.
  • 3.Design viable and innovative tourism business models, aligned with the new dynamics of the sector.
  • 4.Develop marketing and monetization strategies, combining digital channels, content and collaborative models.
  • 5.Incorporate sustainability and regeneration criteria in the planning and management of tourism projects.

Methodology

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Theoretical-practical approach
Integration of key concepts with challenges applied to the participant's professional context.
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Certification
To receive the digital certificate from UCV+ Executive Development Center of the César Vallejo University, you must reach the minimum grade of 11, attend at least 70% of the sessions and have canceled the entire course.

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Case study
Analysis of real situations in the sector to evaluate decisions, identify good practices and apply specific learning.

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Project-based learning (PBL)
Development of a project applied to the participant's work environment, which consolidates the knowledge acquired during the course.

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Collaborative dynamics
Team activities aimed at exchanging experiences, solving sectoral problems and strengthening interpersonal and professional skills.

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We are in the top 10 of the best Peruvian universities in the ranking of the world magazine THE.

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We position ourselves between the best universities in the country.

*UCV+ Executive Development Center reserves the right to reschedule or cancel the start of the course if the minimum number of participants is not reached, communicating said decision in a timely manner to those registered.

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