- UCV left its mark on APEC 2024 with the participation of Dr. Lilian Pozo, who promoted the adoption of digital tools to transform the tourism sector.
Dr. Lilian Pozo Trigoso, director of the E.P. of Tourism and Hospitality Administration at the César Vallejo University (UCV), had an outstanding participation in the "Workshop to generate digital tools for the transition to the formal economy of tourism companies in the Asia-Pacific region", within the framework of the APEC 2024.
The event, organized by the Asia-Pacific Economic Cooperation Forum (APEC) and the Ministry of Foreign Trade and Tourism (Mincetur), took place on August 14 and 15 at the Lima Convention Center and was attended by delegates from the 21 global economies, members of APEC.
“I participated as a delegate of an academic organization that trains professionals in tourism and hospitality. This space is open to all 21 APEC member economies. Likewise, the participation of women and experts in digital transformation and the transition to the formal economy was encouraged”, said Dr. Pozo Trigoso.
It is worth mentioning that public policy makers from the tourism sector, as well as representatives of tourism SMEs, tourism associations, companies, government organizations involved in business development, among others, also attended.
Main objectives of the workshop
- Identify good practices in relation to the implementation of digital tools that promote the formalization of companies in the tourism sector.
- To increase participants' capacity and knowledge on the use of digital tools in the tourism sector, to improve competitiveness and efficiency.
- Increase resources and tools for APEC economies on digital tools in the tourism sector.
- Increase stakeholder connections and networks among APEC economies to support greater collaboration in the region.
APEC Peru 2024
The Asia-Pacific Economic Cooperation (APEC) forum brings together 21 global economies from this region, considered one of the most dynamic in the world. The objective of this forum is to promote greater prosperity in the Asia-Pacific region by implementing the so-called “APEC Putrajaya Vision 2020-2040”.
Our country will once again host APEC for the third time in 2024, after having hosted the event in 2008 and 2016. Peru's presence in APEC represents a significant milestone for Peruvian foreign policy, as it has allowed the national economy to consolidate its international projection.
Through the participation of the director of the School of Tourism and Hospitality Administration, César Vallejo University was present at this important event, which promotes the generation of policies and strategies for the transformation of the tourism sector towards the digitalization and professionalization of the sector.